· Prepare a two-page paper (excluding title and reference page), that addresses the following:

Week 3 Assignment – Planter’s Peanuts as a Model of Innovation

PLEASE DO NOT SUBMIT A BID FOR THIS ASSIGNMENT IF YOU DO NOT HAVE EXPERIENCE WITH GRADUATE LEVEL WRITING TERMS AND CONCEPTS. ALL DIRECTIONS MUST BE FOLLOWED AND NO PLAGIARISM. MY SCHOOL USES SOFTWARE TO DETECT COPIED MATERIAL.

Listen to the following short clip from NPR: Mr. Peanut’s ride goes green  –  https://www.npr.org/2011/02/24/134017778/The-Last-Word-In-Business. Review Planters sustainability mission , including “Our Mission,” “Areas of Progress” (and all sub-categories under that heading), and “Planters Nutmobile.”

· Prepare a two-page paper (excluding title and reference page), that addresses the following:

· How has Planters incorporated “green” energy and environmental considerations into the design of its facilities, products, services, and processes? Is the “Eco-Advantage Mindset” present in the Planters’ strategy? Does Planters appear to be engaged in “Eco-Tracking”?

· How do Planters’ supply chain decisions affect society and the environment?

· What are the limitations of using Planters Peanuts as a sustainable business model for other food manufacturers?

· Provide one example of a food manufacturer that could benefit from following Planters Peanuts as a model of sustainable business strategy. Explain the reasoning for your choice.

In addition to the requirements above, your paper:

· Must be double-spaced and 12 point font.

· Must be formatted according to APA style.

· Must reference two scholarly resources in addition to the textbook.

· Must include a reference page written in APA format.

Required Resources

Text

Esty, D.C., & Winston, A.S. (2009). Green to gold: How smart companies use environmental strategy to innovate, create value, and build competitive advantageHoboken, NJ: John Wiley & Sons, Inc.

  • Chapter 6: The      Eco-Advantage Mindset
  • Chapter 7: Eco-Tracking

Multimedia

National Public Radio (Producer). (2011, February 24). Mr. Peanut’s ride goes green  [Audio file]. Retrieved from  http://www.npr.org/2011/02/24/134017778/The-Last-Word-In-Business

  • This      podcast supports the Planter’s Peanuts as a Model of Innovation assignment      for this week.

Recommended Resources

Articles

O’Sullivan, K. (2006). Virtue rewarded: Companies are suddenly discovering the profit potential of social responsibility CFO Magazine. Retrieved from http://www.cfo.com/printable/article.cfm/7960857?f=options

  • This site supports the      chapter readings for this week.

Savitz, A.W., & Weber, K. (2007). The sustainability sweet spot. Environmental Quality Management, 17(2), 17-25. DOI: 10.1002/tqem.20161. Retrieved from the EBSCOhost database.

  • This article supports      Planter’s Peanuts as a Model of Innovation assignment for this week.
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