1) The selected campaign is the NFL PLAY 60 campaign. The campaign was launched by the NFL in October of 2007. The aim of the campaign is to make the next generation of youth the most active and healthy generation to present.

hi dear,

can help me to finish this assignment with good quality and be on time please?

I just need to 2 responses to the Discussions, and about 100 words for each responses.

1) The selected campaign is the NFL PLAY 60 campaign. The campaign was launched by the NFL in October of 2007. The aim of the campaign is to make the next generation of youth the most active and healthy generation to present. The campaign targets young NFL fans. Its objective is to ensure that they are active for at least 60 minutes every single day. The NFL seems very dedicated to the program and ensuring that it meets its intended objective. To this effect the NFL has dedicated over $200 million to this program.The main channels used to advocate the program are major NFL sporting events. These include the Super Bowl, Pro Bowl, Draft, Kickoff and Thanksgiving. These are popular events in the NFL calendar and usually pull a lot of viewership including the targeted young people. Pushing the NFL PLAY 60 campaign during these events means that a very large demographic of the intended audience will be reached. The NFL has also used in-school, after-school and team-based programs as a means of pushing the campaign and increasing the level of daily physical activity among members of the younger generations. PLAY 60 messages from the NFL are available on the official website of the campaign as well as on various social media platforms on the official NFL page.

2)   The Academy of Nutrition and Dietetics is the world’s largest organization of food and nutrition professionals founded in Cleveland, Ohio, in 1967. The group was dedicated to helping the government conserve food and impro e the public’s health and nutrition during World War I. The Academy has over 100,000 credentialed practitioners committed to improving the nation’s health and advancing the profession of dietetics through research, education, and advocacy. The Academy plays a key role in shaping the public’s food choices, thereby, improving its nutritional status, and in treating with illnesses or injuries.  Kids Eat Right is a joint effort of The Academy of Nutrition and the Academy of Nutrition and Dietetics Foundation. This member-driven campaign was developed in 2010 to educate families, communities and policymakers about the importance of quality nutrition to promote optimal health of kids and their families.  They offer free Member resources such as a message board, mini-grants, online webinars, toolkits, RD parent empowerment, and Everyday heroes. Their accomplishments as to date is being able to fund $2,000,000 to Registered Dieticians and non-profit organizations to implement nutrition education programs targeting kids and families. Kids Eat Right has published 6 peer-reviewed journals such as Childhood Obesity.

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