Capturing consumer data for improvement


Assume that you are the owner of a small appliance sales and repair shop serving hundreds of customers in your area. How might you use a CRM system to capture customer data that could be used to provide better service or increase revenue?

Answer the prompt and respond to at least tthree of your peers’ posts (through the conference week…  not on the last day of the discussion week). You must make an initial post before you are able to view the posts of your peers. To view the discussion board rubric, click the gear icon in the upper right corner and select “Show

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