Choose ONE of the case options below. Evaluate the case, and respond to each question that follows the case using both

Choose ONE of the case options below. Evaluate the case, and respond to each question that follows the case using both

theory and practical managerial thinking.

 Gillette, beginning on page 532 of the course textbook

 Red Bull, beginning on page 498 of the course textbook

 Target, beginning on page 499 of the course textbook

 Research in Motion, beginning on page 592 of the course textbook

Your APA formatted Case Study should be a minimum of 500 words (not including the title and references pages). You

are required to use a minimum of three peer-reviewed, academic sources that are no more than five years old (one of

which may be your textbook). All sources used, including the textbook, must be referenced; paraphrased and quoted

material must have accompanying citations.

 

Kotler, P., & Keller, K. L. (2012). Marketing management [VitalSource Bookshelf version] (14th ed.). Retrieved from https://online.vitalsource.com/#/books/9781323291016