Youmust use analytical tools/frameworksthat have been published in recognised scholarly publications.
Focuson developing and demonstrating:
• an understanding of the purpose of thisanalysis
• identification of key factors/forcesand their implicationsin termsof key opportunitiesand threats
• determine the overall direction of the operating environment in the future.
Draw well reasoned conclusionsthat have been supported by analysisabout the nature of the macro-operating environment of SingPost. Use thisanalysisto inform later aspectsof your assignment.