Marketing Project Part 3 Amazon E Commerce
Marketing Project-Part 3 Amazon E Commerce
Part Three – 200 points
Examine a product or service from your company using the Product Demand Life Cycle.
Examine a product or service from your company using a SWOT analysis.
Examine a product or service from your company using the Boston Consulting Group matrix
Examine a product or service from your company using the data provided by your instructor to calculate break-even point (instructor will give you information to do this).
Interpret how the Product Demand Life Cycle (Products, Pricing, Promotion, and Distribution) impacts the marketing mix for your chosen product/service. Translate the target market for your company’s product/service using market segmentation.
Illustrate the business to consumer (B2C) and business to business (B2B)options available to your chosen company (strategies for new market opportunities).8.
Examine the supply chain used by your chosen company.
Illustrate the importance of packaging by putting together the “perfect package” for the product/service chosen in this project.
Differentiate between the demand side and the supply side of marketing.
Determine how the demand side and supply side affect the 4 Ps.
Write to purpose, there is no page length or word count required.
Must be in APA format with In-text citations – Cited / Reference page