Explain ethical marketing and apply this to the concept of corporate social responsibility.

Overview

Assignment

Due Date

Format

Grading Percent

Corporate Social Responsibility Day 3
(1st post)
Discussion 4
Marketing Ethics and Children Day 3
(1st post)
Discussion 4
Week Five Quiz  Day 6  Quiz 6
Final Paper  Day 7  Assignment 16

Note: The online classroom is designed to time students out after 90 minutes of inactivity. Because of this, we strongly suggest that you compose your work in a word processing program and copy and paste it into the discussion post when you are ready to submit it.


Learning Outcomes

This week students will:

  1. Explain ethical marketing and apply this to the concept of corporate social responsibility.
  2. Explain the value of marketing in the market place.

 


Introduction

This week focuses on social responsibility of business in the market place and ethical marketing. Students will explore the ethical role of marketers as it relates to corporate social responsibility and marketing. Students will also focus on the value of marketing in the market place. Students will prepare a Final Paper that represents the cumulative knowledge obtained throughout the course.


Required Resources

Required Text

  1. Read the following chapters in Principles of Marketing:
    1. Chapter 10: Responsible Marketing

 


Discussions
To participate in the following discussions, go to this week’s Discussion link in the left navigation.

  1. Corporate Social Responsibility 

    The BP and Toyota cases concern companies that acted in ways that would clearly cause harm to the public and/or the planet. To do so, individuals at many levels played a part. If you worked in the marketing department of BP or Toyota, explain your department’s responsibility related to these issues. You must use the text and at least one additional scholarly source.

    Guided Response:

Review several of your peers’ posts. Respond to at least two of your peers and provide recommendations to extend their thinking. Challenge your peers by asking a question that may cause them to reevaluate their explanations. Provide examples that support your peers’ explanations or that provide a different perspective.

  1. Marketing Ethics and Children  

    Describe ethical considerations with regard to marketing to children. When the marketers’ pitch includes a cause component, such as a breakfast cereal that promises to provide breakfasts to undernourished school children, explain whether this is ethical or unethical marketing. You must use the text and at least one additional scholarly source.

    Guided Response:

Review several of your peers’ posts. Respond to at least two of your peers and provide recommendations to extend their thinking. Challenge your peers by asking a question that may cause them to reevaluate their explanations. Provide examples that support your peers’ explanations or that provide a different perspective.


Quiz
To complete the following quiz, go to this week’s Quiz link in the left navigation.

Week Five Quiz 

This quiz consists of 10 questions. The amount of time the quiz will take to complete will vary by individual.


Assignment
To complete the following assignment, go to this week’s Assignment link in the left navigation.

Final Paper 

Focus of the Final Paper

The Final Paper should demonstrate an understanding of the materials (texts, assignments, and discussions) covered in this course.

Assume the role of Marketing Manager. Select a product (good or service) that is sold in the United States and has sales opportunities in a foreign market. Apply your critical thinking skills and the knowledge you have acquired throughout this course and address the following in your Final Paper:

  1. Describe the product you selected in terms of the four utilities of customer value.
  2. Identify the product’s target market at home and in your stated foreign market.
  3. Indicate the competition of the product category in both home and foreign markets.
  4. Explain how you would apply the segmentation, targeting, and positioning (STP) approach to market the product in the foreign market.
  5. Discuss the major environmental facts and trends in the foreign markets that might affect sales of the product.
  6. Explain how you would develop, execute. and measure a campaign for this product considering the four p’s (product, price, promotion, and place).
  7. Discuss the U.S. and international ethical marketing considerations.


Writing the Final Paper

The Final Paper:

1. Must be eight- to ten- double-spaced pages in length, and formatted according to APA style as outlined in the Ashford Writing Center (not including the title and reference pages).

2. Must include a title page with the following:

a. Title of paper
b. Student’s name
c. Course name and number
d. Instructor’s name
e. Date submitted

3. Must begin with an introductory paragraph that has a succinct thesis statement.

4. Must address the topic of the paper with critical thought.

5. Must end with a conclusion that reaffirms your thesis.

6. Must use at least five scholarly references in addition to the course text.

7. Must document all sources in APA style, as outlined in the Ashford Writing Center.

8. Must include a separate reference page, formatted according to APA style as outlined in the Ashford Writing Center.

Carefully review the Grading Rubric for the criteria that will be used to evaluate your assignment.