How can we make art music and the arts more approachable to a wider audience? Why is art music not as popular as pop music?

How can we make art music and the arts more approachable to a wider audience? Why is art music not as popular as pop music?

What part does the mass media play in the popularity of art music versus pop music?

How can education foster the popularity of art music and the arts? Did you find satisfactory and eye-opening your exposure to art music and the arts in your high school education?

Please mention specific examples and solutions. I have given you some clues to get started, but please expand the conversation to other factors as well.