This exercise is designed for you to think in terms of segmentation variables discussed in the chapter. For example, what demographic, geographic, psychographic, or lifestyle variables could have been used to segment the market for baby food (variable 2)? Lifestyle segmentation variables could include:
1. Consumers who want nothing but all-natural ingredients
2. Upscale consumers who want gourmet baby food
3. Time-conscious consumers who need instant or quick meals for their babies
THIS UNDER IS THE QUESTION THAT I NEED YOU TO ANSWER IT !
Identify one or several characteristics or variables that could be used to
segment the markets for each of the following products. Example:Recreational vehicles (RVs) = age, income.
1. Recreational vehicles (RVs)
2. Baby food
3. Rolls Royce automobiles
4. Snow tires
5. Hotel rooms
7. Soft drinks
11. Air passenger service