Initial sales promotion schedule
Using the Marketing Plan Outline listed on the rEsource page as a guide, prepare a 2000 -word or more paper integrating your previous Learning Team assignments into a final Marketing Plan Paper. In addition, be sure to address the following information in your paper:
a. Identify the appropriate place and promotional strategy that should be used in the development of the strategic marketing plan.
1) Develop an initial sales promotion schedule.
2) Create an advertising plan.
3) Identify public relations opportunities for the product/service.
4) Analyze the impact of channel management decisions on the marketing or your selected product or service. Select appropriate distribution channels for your product or service and address costs in terms of placement, shipping, and middlemen.