Identify the competitive strategy and evaluate the tools and processes the organization uses to support that competitive strategy.

The Final Paper should demonstrate an understanding of the reading  assignments as well as implications of new knowledge. During this  course, you have studied the principles of management in the intangible  industries organization. You have engaged in discussion and learning  about the services industry and the services organizations within that  industry as well as service operations and models for service  management. The focus of the Final Paper requires that you synthesize  your learning in the context of the course outcomes.

For the Final Paper, you will choose a well-established services  organization and research the services that are offered by the  organization. You will then design a new services offering for the  chosen organization that must address the following items at minimum:

  • Describe the target market.
  • Identify the competitive strategy and evaluate the tools and  processes the organization uses to support that competitive strategy.
  • Describe the various components of the organization’s service  offerings and explain how they work together to add value to the  organization.
  • Provide strategic recommendations for improvement of the organization’s service offerings.

Your paper must include examples from scholarly sources and from your personal experience to support your assertions.

Writing the Final Paper

The Final Paper:

  • Must be eight to ten double-spaced pages in length (excluding the  title and reference pages), and formatted according to APA style as  outlined in the Ashford Writing Center.
  • Must include a title page with the following:
    • Title of paper
    • Student’s name
    • Course name and number
    • Instructor’s name
    • Date submitted
  • Must begin with an introductory paragraph that has a succinct thesis statement.
  • Must address the topic of the paper with critical thought.
  • Must end with a conclusion that reaffirms your thesis.
  • Must use at least four scholarly sources, in addition to the textbook.
  • Must document all sources in APA style, as outlined in the Ashford Writing Center.
  • Must include a separate reference page, formatted according to APA style as outlined in the Ashford Writing Center.