I’m doing a Health Care Marketing Business Plan Project. The 1st step to this plan was the Health Care Organization Selection which is already completed.

 I’m doing a Health Care Marketing Business Plan Project. The 1st step to this plan was the Health Care Organization Selection which is already completed.

I had to select a Not-for-profit or For-profit Health Care Organization for this Business Plan. The chosen health care organization will either market a new product or service to a specific target market.

United Health Group Incorporated is the healthcare organization I selected to use for my project. It is an American profit-making healthcare organization situated in Minnetonka, Minnesota. I’ve chosen to market Dialysis Centers. (I will attach this assignment, so you’ll have the information needed to revise, and finish the 5 phases for this project).

This plan will include 5 phases which will be broken up. The phases are:

Phase 1: Executive Summary

Phase 2: Company Profile & Industry Overview

Phase 3: Service Overview, Competitive Analysis, Marketing Mix

Phase 4: Service Delivery Plan and Human Resources Plan

Phase 5: Financial Statement and Balance Sheets

However, we are on phase 4 of this project, which is Service Delivery Plan and Human Resources Plan

Phase IV: Service Delivery Plan and Human Resources Plan

1. Service Delivery Plan

• Outlines the method by which your service will be delivered to clients or customers

• It is a statement of what resources are needed in terms of both personnel and other assets to be delivered.

• Outlines the critical points in the clinical service delivery process

What to Include:

  • Service delivery methodology: what methods will your organization use to deliver services-this can be an outline
  •  Flow Chart of delivery service, delivery sequence, and timing requirements

Human Resources

1.Organizational Structure/staffing Plan

  • Clinical (full time vs. part time)
  • Non-clinical (full time vs. part time)

2.Compensation

  • Rate
  • Benefits
  • Job descriptions-brief
  • Roles and responsibilities-brief description

APA Format

Use of References

Grammar

Spelling

Punctuation
Textbook: Essentials of Health Care Marketing 9781284094312 Eric N. Berkowitz Jones & Bartlett Publishers

The refence for that textbook is:

Berkowitz, E. N. (2017). Essentials of health care marketing.