Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date.

Read the “Zappos: Delivering Customer Satisfaction” case, located on page 475 of the textbook.

Write a four to six (4-6) page paper in which you:

  1. Analyze the manner in which Zappos’ leadership has fostered a  culture of ethicalness in the company. Suggest two (2) actions that  other companies can take in order to mimic this culture.
  2. Determine the major impacts that Zappos’ leadership and ethical practices philosophy have had on its stakeholders.
  3. Examine three (3) of the ethical challenges that Zappos faces.  Recommend three (3) actions that Zappos’ leadership should take in order  to address these ethical challenges.
  4. Evaluate the effectiveness of the core values in relation to  developing a culture of ethicalness. Determine the manner in which the  core values support the stakeholder’s perspective.
  5. Analyze the major ethical challenges that Zappos has faced.  Determine whether or not you would have resolved these challenges  differently than Zappos’ management. Provide a rationale for your  response.
  6. Use at least three (3) quality academic resources in this  assignment. Note: Wikipedia and other similar Websites do not qualify as  academic resources.

Your assignment must follow these formatting requirements:

  • Be typed, double spaced, using Times New Roman font (size 12), with  one-inch margins on all sides; citations and references must follow APA  or school-specific format. Check with your professor for any additional  instructions.
  • Include a cover page containing the title of the assignment, the  student’s name, the professor’s name, the course title, and the date.  The cover page and the reference page are not included in the required  assignment page length