Internal and external stakeholder analysis


Business stakeholder analysis is a technique for identifying stakeholders and analysing their roles.

The aim of the analysis is to map out the stakeholders’ level of influence and degree of interest with

regards to the business. Stakeholder analysis can also be used to assess the relationships between

different stakeholders and the issues they care about most.

Internal stakeholders are individuals or groups who are directly involved in the business, such as

owners, board members, managers, employees, and investors. External stakeholders are indirectly

influenced by the business activities, like customers, suppliers, competitors, society and


By understanding both perspectives, the business can engage and enhance communication with

relevant stakeholders, reduce or prevent risks, identify business opportunities, improve internal

stakeholders’ commitment in the business and the reputation of the business amongst external



In this assessment, you will examine a business in an industry that you have either previously

worked in or would like to in the future. Leading up to the assessment submission, you must

participate in the Assessment 2 weekly discussions in the Discussion Forums on Blackboard. You will

locate this discussion forum in the Assessment Area of blackboard. Weekly contributions are

required in Modules 2-4.

Please Remember your contributions to the discussion topics are one of the assessment attributes.

(LMS please create an Assessment 2 Discussion Forum separately in the Assessment area of

blackboard as students are required to participate in this to complete the assessment)

Presenting a business example and contributing to the discussion forum, you will:

• identify and analyse functional areas in the business

• identify and analyse the internal and external stakeholders

• compare two industries with each other

• create a stakeholder matrix

• discuss chosen stakeholders and industries in the context of relevant theories and


Suggested format

Your individual stakeholder analysis should follow standard report structure and include the


• Cover page

• Executive Summary

o A concise summary of the main report in bullet points

• Introduction and background information on your business example

• Main body

o Identify functional areas

o Identify internal and external stakeholders and their roles

o Identify the nature and degree of main stakeholders’ interests, and implications of

conflicting interests

o Identify the level of main stakeholders’ influence

o Create a stakeholder matrix

o In the discussion forum, choose an example from your peers and compare the

industry your business operates in with their industry, identify the main points of

stakeholder dissimilarities and analyse the differences in stakeholder interests and


• Conclusion

• References

• Appendices (if necessary)

Support your observations and statements by incorporating links to theory and conceptual

frameworks. Please ensure your sources are referenced clearly in the APA 6th style both in-text and

in the reference list.


It is essential that you use the appropriate APA style for citing and referencing research.


This assessments addresses the following Subject Learning


c) Analyse and synthesise the fundamentals of business in

the contemporary environment.

d) Construct and Justify a professional value proposition

as a business practitioner

Frame word, 2500words  ( not include executive summary ) Micro / Marco PESTLESWOT analysis of stakeholderswhere their market aretheir internal external stakeholderStakeholder MatrixConvert all currency to AUD if not in AUD or USDUse some recent articles which can be easily found on their website. Need to assess Annual report to know internal / external parties in about us 

Introduction and background information on your business example Main body
o Identify and analyse functional areaso Identify and analyse internal and external stakeholders and their roleso Identify the nature and degree of main stakeholders’ interests, and implications of conflicting interestso Identify the level of main stakeholders’ influence o Create a stakeholder matrix

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