It is highly likely an individual has at least one social media account, if not multiple accounts.

It is highly likely an individual has at least one social media account, if not multiple accounts. Posting, reading, and interacting with this/these social media platform(s) is a normal daily process. Used correctly, social media can improve overall customer service and satisfaction for businesses, but it also has the opportunity to cause complications and negative images. The healthcare industry is not immune to the effects of social media.

Is it appropriate for a healthcare facility to utilize social media to improve customer service? Why or why not? How should social media be used in the healthcare field? Should employees of a healthcare organization post on social media about their job? Lastly, please share your social media interactions with your healthcare practitioners/organization or discuss if you would engage with your healthcare practitioners/organization on social media.

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