Lu2 principles of marketing | Marketing homework help

There are four major marketing principles, usually called the 4Ps marketing Matrix, which the organizations use in the marketing strategy. The four principles include the ‘Product, Price, Place as well as the Promotion.’ They are interconnected, and they function together to achieve goals. As a result, they are usually referred to as the Marketing Mix. Other principles of marketing include people, process as well as physical evidence. Business success depends upon these principles.