Marketing plan report | MK351 | Park University

a 2,500 word report is due that consists of a very brief marketing plan for either the business you wish to start, or an existing business of your choosing

The  plan must contain the following required headings and subheadings for the marketing plan (See the marketing plan rubric for specific point assignments) 

  1. Executive Summary
  2. Situation Analysis 
    • Company analysis
    • Customer market analysis
    • Competitive market analysis
    • External market environment
    • SWOT analysis
  3. Marketing strategy 
    1. Target Market
    2. Product
    3. Place
    4. Promotion
    5. Price
  4. Implementation and control

Include any citations or references used.