** i will check for plagiarism for originality or i will dispute it if i get a bad score**
Due: Jan 7, 2019 at 10:59 PM
Select a Fortune 500 company and research their Integrated Marketing Communications (IMC) tactics. Select at least one traditional and one digital venue to research the IMC tactics. In a two to four-page paper, analyze whether or not the tactics are effective and why. Describe any recommendations for improvement.
- Must be two double-spaced pages in length (excluding the title and reference pages) and formatted according to APA style
- Must use at least two scholarly sources in addition to the course text.
- Must document all sources in APA style