L’Oréal has set itself the mission of offering all women and men worldwide the best of cosmetics innovation in terms of quality, efficacy and safety. It pursues this goal by meeting the infinite diversity of beauty needs and desires all over the world.
Beauty is universal.
With the above Mission Statement, what broad marketing strategy would L’Oréal pursue to achieve this objective? Identify two primary marketing communications tactics L’Oréal would employ for its major global brands.