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This assignment will focus on examining the concept of customer experience. Customer experience differs from customer service, but both are vital to the success of any company. The customer service that a company provides is an essential part of delivering an excellent overall customer experience. In a 1-2 page paper, complete the following requirements of this assignment:

•Define customer experience and explain how it differs from customer service.

•Explain why customer service is so important for providing a great customer experience.

•Identify one company that consistently produces an outstanding customer experience and list the ways that they deliver this experience for their customers.

Your submitted assignment should be proofread for correct spelling, grammar, and punctuation.

Submit your completed assignment to the drop box below. Please check the Course Calendar for specific due dates.

Save your assignment as a Microsoft Word document. (Mac users, please remember to append the “.docx” extension to the filename.) The name of the file should be your first initial and last name, followed by an underscore and the name of the assignment, and an underscore and the date. An example is shown below:

Jstudent_exampleproblem_101504