Tesla case study | Marketing homework help

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Read the Tesla Case above. Analyze the case by answering the following questions: 

 

1.   Is there an advantage to being a first mover?  What drawbacks are there to pursuing first-mover advantage?  Is Tesla pursuing a first-mover advantage with their product launches?

2.  Which product, or products, should Tesla focus on? What justifies your recommendation?

3.  Is the tight association of Elon Musk to Tesla beneficial or problematic?  Under what conditions might you change your assessment?

4.  Is Tesla a technology or automobile firm and does the distinction matter?

2 pages. APA style