Unit II Case Study
For this assignment, read the case study, “Dr. Pepper Snapple Group, Inc.-Energy Beverages,” beginning on page 91 of your textbook. Once you have read and reviewed the case scenario, respond to the following questions with thorough explanations and well-supported rationale.
1. What would be the challenges associated with Dr. Pepper Snapple Group, Inc. extending their product offering to include an energy beverage?
2. Analyze the energy beverage market extending your research beyond the textbook. Is this a growing market? Contrast the domestic and global markets.