Why is it important that they do and what happens when they do not behave ethically?

For your initial post, choose one type of media professional (e.g., print journalists, television

journalists, advertising professionals, public relations professionals, television and film writers,

and direct mail marketers) and discuss expectations for their behavior within a profession. For

example, what are the ethical expectations for a journalist? Is it the same ethical expectation as

for a public relations professional?

In your response post, consider the posters chosen professional. In general, do you believe these

media professionals behave ethically? Why is it important that they do and what happens when

they do not behave ethically?

For additional details, please refer to the Undergraduate Discussion Board Rubric document in

the Assignment Guidelines and Rubrics section of the course.

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