Write a short one-paragraph reflection on what was most interesting to you in the SWOT analysis.

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Use the Milestone Two Assignment Template to complete this milestone.

You probably have a pretty good sense of where some of your talents lie. When you do things in which you use these talents, you probably find success that comes rather easily, but when you engage in activities that are not part of your set of talents, success can be much more difficult to achieve. The SWOT (strengths, weaknesses, opportunities, and threats) analysis will help you determine more information about where your additional strengths and weaknesses lie. An added benefit of the SWOT analysis is that it can help you identify opportunities that you may not have otherwise known about as well as helping you understand weaknesses and eliminate threats that could keep you from moving forward. Read this brief video transcript of a SWOT analysis.

Also read about the questions you should be asking yourself as you are completing the SWOT analysis in this article, which also includes a personal SWOT example for an advertising manager.

A SWOT chart looks like this:

Strengths

(What do I do well?)

Weaknesses

(Where can I make improvements?)

Opportunities

(What kinds of things could I be doing based on my strengths?)

Threats

(Where could I be using my strengths and talents more productively?)

Write a short one-paragraph reflection on what was most interesting to you in the SWOT analysis.

For additional details, please refer to the Final Project Rubric document in the Assignment Guidelines and Rubrics section of the course.

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